Starter ($499) covers a scoped marketing site-custom design up to five pages, responsive build, basic SEO, and one revision round, typically in 1–2 weeks. Growth ($1,499) is a full WordPress or Shopify build (up to fifteen pages), CMS integration, performance work, and three revision rounds in 2–3 weeks. Scale ($3,499) is for full-stack apps, custom plugins or themes, APIs, unlimited revisions, and priority support in 3–5 weeks. Every tier includes source code you own and our satisfaction guarantee.

They’re transparent starting prices for well-defined scopes. After a brief review of your goals, stack, and integrations, we confirm the tier (or send a custom quote) before any contract is signed. The number on the card is what we plan against-not a teaser rate that doubles in discovery.

Pick WordPress, Shopify, or a web app, toggle the features you need, and adjust page count. You get an instant starting budget in USD based on our real project baselines. It’s meant for planning-request a full proposal when you’re ready and we’ll refine scope, timeline, and final price together.

Ongoing hosting, premium plugin or theme licenses, stock photography, copywriting, brand identity, and third-party SaaS fees are typically client-owned unless we agree otherwise in writing. Large content migrations, multilingual setups, and complex compliance (HIPAA, PCI beyond standard Shopify/Woo flows) are scoped separately. We’ll call these out in your proposal so nothing is ambiguous.

Most projects use a milestone structure: a deposit to reserve the sprint, progress payments at agreed checkpoints, and final balance before launch handoff. On Upwork, milestones follow Upwork’s escrow flow. We’ll spell out amounts and dates in your proposal-no hidden fees or surprise invoices mid-build.

Starter includes one consolidated revision round after the first complete staging review. Growth includes three rounds across design and build milestones. Scale includes unlimited revisions within the agreed scope-changes that expand features, pages, or integrations are quoted as add-ons so timelines stay honest for both sides.

Yes. If discovery reveals more pages, WooCommerce complexity, or app features than the original tier assumed, we’ll pause, document the delta, and agree on an updated price and timeline before continuing. Downgrading mid-flight is rare but possible if scope shrinks-we adjust the contract to match reality.

Multi-phase product builds, headless commerce, dedicated retainers, and multi-site rollouts get custom quotes. Scale is our largest packaged tier, not our ceiling. Share your brief via the estimator or contact form and we’ll return a phased roadmap with clear budgets per phase.

We ship production-grade themes aligned to your IA and brand: classic PHP themes, block themes, or hybrids with reusable Gutenberg patterns and ACF / CPT-driven templates where they fit. Page builders are not our default-they carry higher long-term maintenance cost-but we extend or refactor Elementor / Divi builds when that is already your stack.

Elementor, Webflow, and Squarespace can be excellent for smaller teams and lighter marketing sites. For larger WordPress builds, WooCommerce platforms, and custom workflows, we often recommend a more structured approach built around reusable components, maintainable architecture, and long-term flexibility. That said, if your team already works with Elementor or Divi, we can extend, optimize, or refactor existing page builder setups as part of the project. We recommend the stack based on scale, publishing needs, integrations, and performance requirements – not trends.

Yes. We review what is live-plugins, hosting, and database health-and recommend targeted refactors (performance, accessibility, templates) or a staged rebuild when debt outweighs incremental fixes. Changes ship through staging before production.

We configure WooCommerce for production checkout-taxes, shipping, transactional email, gateways-and extend plugins when off-the-shelf tools stop short. CRMs, ESPs, analytics, and APIs are wired with explicit fallbacks and logging. Non-trivial logic is documented so your team understands behavior and ownership.

Performance and SEO are structural: lean templates, disciplined asset loading, caching-friendly markup, lazy loading where it earns its place, and Core Web Vitals verification ahead of launch. We ship semantic HTML, coherent heading hierarchy, schema where it materially helps discovery, and migration redirects that protect rankings.

Regression passes across breakpoints, accessibility smoke tests, analytics and caching tuned to your host, plus a deployment checklist (DNS, SSL, redirects). Editors receive a structured walkthrough; concise notes or short Looms cover blocks, forms, and WooCommerce workflows.

You retain deliverables named in scope-themes, authored plugins, documentation, repository access when agreed. Layout, README guidance, and repeatable patterns are chosen so another engineer can onboard without reverse-engineering.

Milestones follow our four-week blueprint: discovery and IA, UX structure before visual work absorbs scope, build and integrations on staging, then QA and launch. Compact marketing sites compress; WooCommerce or dense CPT scopes may lengthen-we quote ranges after scoping.

Yes-retainers cover core and plugin updates, backups, uptime-aware monitoring, hardening, incremental enhancements, and priority fixes. Prefer à la carte work? We batch post-launch tickets outside a monthly commitment.

We produce bespoke Online Store 2.0 themes when differentiation or merchandising complexity warrants it – Liquid sections/blocks aligned to your design system, disciplined JSON templates, and settings merchants can safely operate. When a polished baseline accelerates timelines, we start from audited Dawn-derived foundations but refactor rigorously so debt doesn’t accumulate.

Hydrogen shines when storefront UX velocity, personalization, or novel routing demands exceed what pragmatic Liquid can sustain – provided your team values React operational overhead. Liquid-first builds remain faster to steward for many catalogs; we recommend Hydrogen only after journeys, caching strategy, and Oxygen deployment realities are explicit.

Yes – migrations pair structured product/customer/order normalization with deliberate redirect maps, parity QA scripts, and staged cutovers so rankings and attribution continuity survive. Edge variants, bundles, and historical URLs receive explicit handling rather than blanket imports.

We bias toward native Shopify primitives first – Markets, Shopify Flow, Functions/Checkout UI extensions – then augment with audited apps carrying clear SLAs. Custom embedded apps ship when recurring merchant workflows justify ownership costs and Partner compliance overhead.

Performance is contractual: disciplined asset loading, image/CDN hygiene, minimizing blocking scripts, Hydrogen caching discipline where relevant, and checkout profiling ahead of peaks. We benchmark Core Web Vitals on PDP/collection templates-not only marketing landing pages-and rehearse scale assumptions pre-launch.

Checkout regression decks across shipping/tax scenarios, analytics/Pixel verification, markets rollout checklist, transactional email QA, operational documentation for merchandisers, and war-room communication paths during DNS flip.

You retain repositories and Shopify Partner collaborator access outlined in scope – themes, Hydrogen repos, Functions bundles, plus concise README/runbooks so internal teams or future agencies onboard quickly.

Milestones mirror our four-week blueprint adapted for commerce – discovery focusing on ops realities, UX freeze before engineering churn, staged integrations on Shopify preview environments, then parallelized QA + rehearsal before Launchpad-coordinated releases when Plus orchestration demands it.

Yes – retainers cover storefront hygiene around Shopify platform updates, third-party app drift, checkout anomaly response, incremental merchandising enhancements, and roadmap grooming without restarting procurement each sprint.

Most builds use React or Next.js on the frontend, Node.js for services and APIs, Postgres or MySQL for relational data, and Redis where caching or queues help. We match the stack to your hosting, compliance, and team – not the other way around.

We break work into milestones: MVP slice, integrations, hardening, and launch. The estimator on this page gives a starting budget; we refine with a short discovery call and written scope so trade-offs are explicit before coding.

Yes. ERPs, CRMs, payment providers, SSO, and legacy APIs are wired through documented contracts, webhooks, and retry-safe workers. We avoid fragile screen-scraping unless there is no alternative – and we log everything.

Role-based access, audit-friendly admin actions, secrets in vaults or env managers, OWASP-minded reviews on auth flows, and dependency updates on a schedule. Penetration tests can be layered in for regulated industries.

We design for Core Web Vitals and regional latency: CDN for static assets, edge routing where it pays off, efficient queries, and caching layers that fail safe. Performance budgets are checked during development, not only before launch.

CI/CD to staging and production, infrastructure-as-code when appropriate, health checks, and rollback paths. We can operate on your cloud account or recommend providers (Vercel, AWS, GCP, Fly) based on traffic and compliance.

You own the deliverables in scope: repos, docs, and deployment configs as agreed. We structure the codebase and READMEs so another team can onboard without archaeology.

Retainers cover monitoring, patching, dependency updates, incident response, and small feature streams. Ad-hoc tickets work too when you do not need a monthly commitment.

No-code is great for MVPs and internal experiments. When you need custom logic, deep integrations, data ownership, or scale, a engineered product wins. We still move quickly – with AI-assisted workflows and reusable patterns.